A Survey on Media Literacy among Secondary School Students and their Parents Based on Potter classification

The present study was an attempt to compare the media literacy of secondary school female students in Ardabil city. This study is applied in terms of objectives and survey in terms of methodology. The study population includes two groups. The first group consisted of a total of 19391 secondary school female students in Ardabil and the second group consisted of their parents (38782 individuals). In the present study, the Cochran formula was used to obtain the sample size and finally 400 subjects were selected as sample. SPSS software was used to analyse the data and t-test was used to analyse the hypotheses. The results show that there is a significant difference among students and their parents in terms of cognitive, emotional, ethical and aesthetic aspects of media literacy and that parents are in better status in terms of media literacy. Therefore, the authorities are recommended to upgrade the facilities for media literacy education in schools, and parent-teacher associations should notify parents about the emerging damages of the cyberspace, in addition, attempts should be made by media educators and parents to promote the students awareness of media content.