An analysis of the criteria for designing the facades of residential complexes in the climate of Mazandaran

The purpose of this article is to analyze the criteria of facades of residential complexes in Mazandaran in which social, physical and cultural variables have been used. In this research, qualitative analysis methods have been used. In qualitative analysis, the collected data are qualitative data, but it is possible to use quantitative data that is examined and compared. In this case, this data should be used according to the logic of qualitative analysis. Manual analysis is also considered as a comparative analysis. In this research, specifically in the physical dimension through color, smell, light, texture, temperature; Sound and music will affect the human senses, but in the individual dimension of the human being in the face of the environment through three components of conceptualization, mental imagery and cognitive analysis of information in the environment and then stored in the brain, which leads to Reminiscence and ultimately strengthen the sense of place. These two factors mutually affect human behavioral feedback in the environment, and ultimately, if positive reminiscence and a sense of belonging to the place will lead to attracting the audience to the environment or architectural design.