The Role of Continuity and Relativity of Innovation in the Formation of Entrepreneurial Opportunities

Over the past two decades, studies in the field of entrepreneurial opportunities have attracted considerable attention from researchers. This study aims to show the continuity and relativity nature of supply and demand insights and its role in the formation of entrepreneurial opportunities.

The research method, from the perspective of purpose, is conceptual development and according to the method of data collection is qualitative.

This study focuses on four sources of entrepreneurial opportunities, including new combination, new solution, new concept, and new meaning for creating value in a variety of entrepreneurial markets. The findings of this study are fourfold: First, this article describes how entrepreneurial opportunities relate to market equilibrium. Second, it states that entrepreneurial opportunities are not distinct, but are interconnected as a continuous spectrum from bottom to top. Third: Supply and demand are not zero-one but are relative and continuous, and in fact, the key to understanding each type of opportunity is to know how they interact. Fourth, because the innovation degree of supply and demand insights is a unit of analysis, it ables to provide a practical approach to entrepreneurial opportunities.

Synthesizing the innovation degree with the entrepreneurial opportunity contributes to a better understanding of the process in which the opportunities for commercializing new products and services come to existence.