Designing Strategies of Tourism Development Using SWOT-ANP Technique (Case Study: Historical Context of Tehran Metropolis)

The tourism approach for presenting historical texts, in addition to responding to the needs of the people and everyday life, has a significant bearing on the identity of the historical context. By improving and developing the special historical features and cultural attractions of the place and promoting urban tourism, can help to the social and physical reconstruction of historical texts and finally, it can return the dynamics and civic life to these textures and create a perspective of the city that is results the interaction between time, culture, society and the physical, in order to provide simultaneous protection and development of the tissue. With regarding this, the present study seeks to identify the power of the region and formulate a Strategic Plan of Development with using a set of internal factors and a set of external factors.

The research method is descriptive and analytical. The method of data collection is through the design and completion of questionnaires. Analysis does with SWOT and ANP hybrid model in Super Decision software.

The result of the research showed that from among the strategies reviewed, the following three strategies were prioritized: Integrated strategy and coordination of management decisions related to the development of regional tourism from the competitive strategies of the region and the strategy of raising awareness and training of human resource specialist and tourism related expert from strategies for defensive strategy and finally, the strategy to prioritize the area in the plans of the Municipality Planning Council as effective strategy in the competitive strategy are selected.

The result of this study show that with coordinating management decisions, budget allocations, education and Knowledge of expert human resources in tourism along with prioritizing the area in the plans of the municipal council planning in designing tourism development programs by authorities create strategic development in the region.