The Effect of Coronavirus Epidemics on Startups in Iran
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Article Type:
Research/Original Article (بدون رتبه معتبر)
Abstract:
In the outbreak of Coronavirus and its various economic consequences for startups, the need to make a balance among these changes, as well as responding to these needs in order to preserve the business and promote its positive performance have become very essential. One way to achieve such a balance is to inaugurate innovations and make changes in the business patterns of startups. This study is an attempt to discover the extent and types of changes posed in the nine components of the business patterns in Iranian startups caused by this critical conditions. Accordingly, a questionnaire was used to collect data from startups in various fields. By measuring Cronbach’s coefficient (0.844) and receiving the experts’ confirmations, the validity and reliability of the questionnaire was verified. Based on the analysis, the majority of startups in various industries evaluated the coronavirus impact on their business as positive in some situations and negative in others. As a result, significant positive or negative effects were not observed in the dominant performance of the target community. Furthermore, startups with innovation which improved their relationship with customers and their human resources, and employed virtual platforms, practiced the most change and reached to the highest success.
Language:
Persian
Published:
Scientific Journal of Progress Study: Systems and Strategies, Volume:1 Issue: 4, 2021
Pages:
93 to 114
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