CoachTraders: A Study of the Business Strategy of Bruges Residing in Izeh with Bakhtiari Tribes

The term "nomadic traders" is used to describe the nature of the economic activities of the Borujenis living in Izeh. In their trade relations with the Bakhtiaris, this group of Borujeni merchants, as nomadic tribes, acted in a way that established them in the city of Izeh. The purpose of this study is to understand the economic behavior of Izeh residents as a strategy. The research method in this qualitative article was the study population of Bakhtiari and Borujenians living in Izeh. The sampling method was purposeful and available and the data collection tools included documentary study, interview, and observation. Due to the nature of the ethnographic method in analyzing and concluding the data, a fat description has been used. The results show that the business strategies of the Borujenis living in Izeh arose from special relations that have been formed throughout history through economic relations with the Bakhtiaris and nomadic culture. These strategies have been a combination of the business spirit of nomadic traders and the principle of loyalty in the economic relations of the Bakhtiari tribes of Izeh, which in this research, have been named as 8 business strategies. These strategies include relocation and migration with nomadic tribes, selling credit as a principle of inheritance passed down from fathers to children, strategy of dividing the Bakhtiari region among themselves, passing on a deal, buying half of the land from the Bakhtiari dynasty, not leaving the market, innovation and change. In business methods, consistency and continuity in business and non-haste.