The model of strategies for enhancing service motivation in the public sector:Stimulus for improving the business environment

The purpose of this study is to put forward the optimal model of strategies to enhance public service motivation in an attempt to improve the business environment. In this qualitative study, grounded theory approach has been adopted for the analyzing the data. The data collection instrument was semi-structured interviews with the experts and the staff of the public sectors of East Azerbaijan. the snowball sampling method was utilized and its adequacy was determined by the theoretical sampling approach. Data saturation was reached in the 40th interview (saturation limit). The collected data were analyzed using three stages of open coding (in the form of 178 codes), axial (10 concepts or subcategories) and selective (4 categories or categories). The results suggested that, four strategies, human resource architecture - actions to stabilize and promote job security - factor cycles, performance improvement, monitoring and finally the establishment of compensation and incentive system are appropriate strategies to increase PSM among the employees. The indicators of improving the business environment were explained based on the presented model.