Designing a Model for electronic word of mouth(Ewom) of people contribution in revolution ceremonies

Today, the spread of the Internet and social networks and its impact on the lives of people in the community have led organizations and businesses to exploit the capacity of this phenomenon to promote positive electronic word-of-mouth for their organizational or business goals. Governmental and governmental organizations related to the propaganda of the Islamic Republic of Iran, such as Basij, the Organization for the Coordination of Islamic Propaganda, the Organization for Islamic Propaganda, and the Prayer Service, etc., can use this component to identify and communicate effectively through word-of-mouth advertising. Together, they bring Internet and social networking users to conduct word-of-mouth advertising in the virtual world to attract as many community members (other users) as possible to participate in revolutionary and religious occasions and events such as Bahman 22 and Aban 13 And the Friday prayers and…. Therefore, the main purpose of the paper is to design an e-WOM model for popular participation in revolutionary events and occasions. The research method is grounded theory (foundation data theory). The method of data collection is in-depth interviews with 12 experts and experts on the subject and method of data analysis is open, axial, and selective coding according to the framework of the theory of data theory. The results of the interviews are presented in three categories: The Necessities, Obstacles, and Requirements of Oral-to-Oral Advertising of Public Participation in Revolutionary Occasions and its Model.