Analysis of the representation of employed women, in the cinema of Iran after the revolution

The way of representation of employed women in Iranian media, is one of the social and cultural factors affecting the traditional gender stereotypes about women and their employment. This, can be effective in changing the cultural beliefs about women's employment. The main purpose of this Research is to study the representation of employed women, in the cinema of Iran after the revolution (in 1979) and presenting a comparison in different political periods of post-revolution, respectively. To achieve this goal, prominent films produced in each course (focused on women's employment), had been selected and analyzed. The theoretical section of this study, utilizes the representation theory of Stuart Hall. The research methodology is based on the semiotics of John Fiske. The results of the study represented that the modern employed women, unlike traditional female stereotypes, have the power and are more independent from their husbands. In most films that focus on employed women, the director have tried to criticize the patriarchal ideology, alongside defending the ideology of egalitarianism and meritocracy in employment. Although social conditions of each political period, had been effective in the way of representation of employed women and the ideology of the film. Nevertheless, despite trying to avoid patriarchal ideology, in these works, the naturalization of housework for women can be seen as well.