The role of small-scale border industries in entering regional marketsCase study: Hormozgan border province

The present study intends to investigate the role of small-scale border industries in entering regional markets. In other words, the aim of the present study is to first identify the effective export variables to enter regional markets and finally to examine the impact of these variables. This research is of exploratory type and in terms of descriptive-survey work. A questionnaire was used to collect information. The Cronbach's alpha coefficient of the questionnaires is above 7. Content validity was used to test the validity of the questions. For this purpose, the opinions of experts, university professors and experts were used. , Confirmed. The statistical population in this study were producers and exporters of small and medium enterprises, of which 470 people were selected as a simple random sample. Exploratory factor analysis test was used to analyze the data. Exploratory factor analysis Finally, seven factors: product development, government support, strategic orientation, customer satisfaction, competitive pressure, organizational ability, distribution strategies have been identified as influential factors to enter regional markets.The results of factor analysis show that. The obtained 6 factors can explain about 63.81% of the variance of all indicators, which is an acceptable value.The product development factor with the extracted variance percentage of 16.38% was the most important factor and the government support factor was 11.96% Explains the total variance.