Identifying and Prioritizing the Effective Factors of Fan Development in the Iranian Football Premier League and Presenting a Model

The aim of this study was to identify and prioritize the effective factors of fan development in the Iranian Football Premier League and to present a model. The research method was a qualitative-quantitative mix with the exploratory approach and the statistical community included experts in the qualitative section and spectators in the Premier League stadiums in the 98-99 season. 15 people in the qualitative section and 400 people in the quantitative section formed the statistical sample by the accessible method. The data collection tool in the qualitative part of the interview was semi-structured and the results of this interview were used in the form of a questionnaire with 13 main factors in the quantitative part. In this study, SPS software version 23 and PLS version 2 were used for content validity from the point of view of experts and structural validity (exploratory and confirmatory factor analysis) and modeling of structural-equations. Model fit index was reported to be 0.65 GOF = and the research results confirmed the final model in 13 factors. These factors are the interaction of staff and fans, distribution channel, fan management, public relations, recruitment program, quality and process, promotion, product, market power, location and facilities, incentives, law enforcement and pricing vote the most to the least impact. They have the support of developing fans in the Iranian Football Premier League. It is necessary to invest and pay attention to these areas.