Identifying the factors that create agility in Sepah Bank in Khuzestan province with a mixed approach

Nowadays, the competition between banks and financial institutions for attracting, retaining and retaining customers has intensified and there are many methods such as advertising, facilities, deposit interest and so on. But one of the methods that, as an important and vital factor, helps in this direction, which can establish the organization among competitors both in terms of cost reduction and in the long run, is the agility of the organization. The aim of the present study was to identify the factors that create organizational agility in Sepah Bank in Khuzestan province with a mixed approach. The research method with a mixed approach (qualitative-quantitative) which in the qualitative part in terms of purpose, fundamental and exploratory type and in the quantitative part in terms of purpose, is applied and descriptive-survey type. The statistical population of the research in the qualitative part includes 15 experts and in the quantitative part all the employees of Sepah Bank in Khuzestan province, which according to Cochran's formula was 235 people. After analyzing the data in the qualitative section using Max QDE software version 2020 and in the quantitative section with SPSS and Amos statistical software, it was determined that: In the findings of the qualitative section, 16 components and 5 categories (Product variety, training, facilities, communication and convenience) were obtained. Also, in the findings of the quantitative section, the variables of product diversity, training, facilities and ease had a positive and significant effect on organizational agility, but the effect of communication variable on organizational agility was not confirmed.