Review and analysis of the cultural role of the Resistance Front media in managing public opinion (Case study of the Syrian crisis)

Media as a tool to enlighten thoughts, creating a space for a healthy and constructive approach to views and appropriate information, It is one of the most important factors of progress and one of the signs of dynamism and mobility of society in today's world. But it must be accepted that the dual role of the media in crisis-making and crisis-solving, at least for experts in this field, is an undeniable and obvious fact. In today’s world, the media forms a large part of the nature of public opinion, and this trend is increasing. Our main question in this study is the cultural role of the Resistance Front media in managing public opinion in the Syrian crisis. The method used in this research is a combination of quantitative and qualitative consecutive methods. The validity of the questionnaire was confirmed by factor analysis and the reliability of the items was confirmed by Cronbach's alpha (0.997). The statistical population of this study includes officials and experts related to the media of the resistance movement and the study sample that was purposefully selected included 40 officials and experts related to the field of media in Syria who had sufficient information about this research and have been willing to cooperate. The research findings indicate that the cultural role of the media, including mentality, culture, transmitting values, etc., have an effective role in managing public opinion.