The role of social participation and legitimation of emerging media in relation to the Iranian Football Premier League with 360-degree approach

The purpose of this study was the role of social participation and legitimation of emerging media in relation to the Iranian Football Premier League with a 360-degree approach. The method of field research is purpose-based development-applied. The statistical population included all football coaches, football managers, players, referees, journalists in football leagues and media communication experts, as well as the audience of the country's premier football league. The research sample consisted of 384 people (emphasizing the adequacy of the sample formula for determining the size of the cochlear sample).The sampling method in this study was stratified random. Data collection tools included a researcher-made questionnaire evaluating the performance of emerging media in relation to the Premier Football League, consisting of 2 components (social participation and legitimacy) and 15 items. The reliability of the instrument was confirmed using Cronbach's alpha. Data were analyzed using one-sample t-test. Based on the obtained results, social participation and legitimacy of emerging media in relation to the Iranian Football Premier League with a 360-degree approach was reported to be desirable (P = 0.0001).