The Cultural and Social Effects of Cross-border Markets on the Lives of Indigenous People (Case study: Youth (25-40 Years) in Border Cities of Kermanshah Province)

The purpose of the research is to study the cultural and social effects of cross border markets on the lives of indigenous people (Case study: youth of 25-40 years old in border cities of Kermanshah province) using central location theory, Neokinsey theory, growth pole theory, Jones and Wilde view as a theoretical framework. The present study is an applied research according to the existing goals. The research is based on the qualitative-quantitative paradigm and the technique used to collect information and survey data. The statistical population of the study includes young people living in border markets of Kermanshah province. The sample size was estimated 744 people based on Cochran's formula. The research tool in the first stage is an open-ended questionnaire (in the form of an interview) and in the quantitative stage is a researcher-made questionnaire consisting of 86 questions. Formal validity method was used to evaluate the validity of the research instrument and Cronbach's alpha was used to assess the reliability. The sampling method is multi-stage cluster. Factor analysis results show that the effect of cross-border markets on 4 variables; Social capital, quality of life, lifestyle and cultural change. Also, the results of regression test show that the effect of border market on cultural changes of youth in border cities of Kermanshah province has the highest regression coefficient (0.493) and lifestyle variable with regression coefficient (0.277) has the lowest regression coefficient. According to the research findings, it can be concluded that there is a significant relationship between border markets in the west of the country and cultural and social variables. But the extent of the social effects of markets is greater than the extent of its cultural effects. Therefore, in addition to the positive social effects in terms of job creation, improving health status and urban services, border markets have also affected the lifestyle, social capital and cultural changes of the youth of border cities in the cultural dimension.