The Phenomenology of Social Capital and Its Role in Explaining Corporate Social Responsibility Strategy Given the Mediating Role of Organizational Ethics

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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

In the current economic situation, all organizations are trying to use their strategic capabilities to explain their role and position among stakeholders and customers. In this regard, every organization strives to provide a suitable place for the environment and society in formulating its plans. Banks have a very close relationship and significant impact on the economy and society and play a vital role in the realization of large-scale community plans, so they need to adopt an appropriate approach to addressing stakeholders and customers. The purpose of this study is to investigate the role of social capital in explaining corporate social responsibility strategy by mediating the role of organizational ethics in MELLI and MELLAT banks. The mixed research method was used. A Meta- Synthesis qualitative approach was used to construct a corporate social responsibility model and a phenomenological qualitative approach was used to construct a social capital model. The organizational ethics model of Svenson and Wood (2004) was introduced as a mediating variable and a quantitative approach with emphasis on regression was used for the final analysis. The final results indicated that social capital had a direct and positive impact on corporate social responsibility, which increased as organizational ethics increased. It is suggested that the development of strategic plans related to corporate social responsibility of banks use ethical indicators and managers' experiences in interacting with the environment, society and government in order to utilize the capacity of banks to achieve community goals.

Language:
Persian
Published:
Journal of Strategic Management Studies, Volume:12 Issue: 46, 2021
Pages:
237 to 263
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