The Impact of Abuse Opportunity Structure on Abuse Intention of Information by the Mediating Role of Abuse-Positive Motivation and the Moderating Role of Personal Morality

The purpose of this study was to determine the impact of abuse opportunity structure on abuse intention of information by considering the mediating role of abuse-positive motivation and the moderating role of personal moralityinhealth insurance of Isfahan province. The present research is applied in terms of type of research and descriptive-correlative research in terms of method. The statistical population of this study was all system users of the central office of health insurance of Isfahan province, which according to the human resources unit, their number was 148 employees. According to Cochran formula, the minimum sample size of 107 persons was obtained for answering the questions of the questionnaire. After collecting the questionnaires, 104 questionnaires were used. Random sampling method was used. The questionnaire was adopted and adapted from published sources and the items were based on 5 point Likert scale. The face validity was confirmed by a number of respondents and its content validity was confirmed by a group of management professors. Confirmatory factor analysis was used to verify the validity of the construct. To determine reliability, Cronbach’s alpha coefficient was calculated using the Smart-PLS software, which calculated more than 0.7. The findings of the research indicated that although the impact of abuse opportunity structure on abuse intention and the moderating role of morality in the relationship in this relationship were not supported, the impact of abuse opportunity structure on abuse-positiveaffect (t=3.09, p < 0.01) and the impact of abuse-positiveaffect on abuse intention (t=2.7, p < 0.01) were statistically supported. Moreover, the moderating role of morality in the relationship between abuse-positiveaffect and abuse intention was supported (t=2.07, p < 0.05).