Explaining the optimal paradigm of contextual factors for public service motivation : An incentive for improving the business environment

The business environment indicators, as international and infrastructural subject matter in economic growth and development, are influenced by the performance of the public sector administrative systems depended on the quality and quantity and more importantly motivation of the employees of these systems. Therefore, the purpose of this research is to explain the optimal paradigm for fundamental or contextual factors in increasing PSM to improve the business environment. In this qualitative research, the grounded theory has been used. The data were collected through semi-structured interviews with experts and the statistical population consisted of the East Azerbaijan public sector staff. The statistical sample was selected using Snowball sampling method and its reliability was determined by theoretical sampling approach. The individuals were interviewed up to the 40th interview (saturation limit). The collected data were analyzed using three stages of open coding overlap (in the form of 181 codes), axial coding (8 concepts or subclasses) and selective coding (4 categories or categories). Based on the model explained by this study, legal contexts (multiplicity and transparency of rules and enforceability of laws), economic shocks (status of economic indicators, governing economic policies), civilization (cultural status, social situation) and political equations (political power and political situation) were explained as contextual factors in increasing PSM for improving indicators of business environment.