Assessing the Impact of Commercial Complexes on Expanding Consumerism in Tabriz Metropolitan

Imperialism's tools for the spread of consumerism in Third World cities are made using economic, social, cultural, physical, and other infrastructures, the most prominent being the creation of large shopping malls. The present study was conducted to evaluate the economic, social, cultural, physical and environmental impacts of commercial complexes on the expansion of consumerism in Tabriz metropolis. The research is applied in terms of purpose and is descriptive-analytical and the approach is quantitative. The statistical population of the study is the customers of Star Commerce, Royal, Laleh Park, Atlas and Palladium Roshdieh. The sample size was estimated to be 400 people based on Cochran's formula and systematically randomly distributed among them. The overall reliability of the questionnaire was 0.754. Analysis of research findings using the Pearson test showed that the economic, socio-cultural, physical-physical and environmental components were positively and significantly correlated with values of 0.616, 0.556, 0.223 and 0.161, respectively. With consumerism. The results also showed that the variables of income, previous shopping experience, age, and gender had a positive and significant correlation with consumerism with values of 0.620, 0.555, 0.555 and 0.554. The results of multivariate regression showed that the sum of nine qualitative variables and 23 quantitative variables were able to explain 77.55% of variance related to consumerism. Finally, the results showed that the regions, 4, 1, 8, 2, 3, 10, 9, 7 and 6 respectively, consumed the highest number of citizens. Finally, sociocultural and economic-oriented proposals have been made to prevent the prevalence of consumerism.