Emotional Management: A Step toward the Development of the Sociology of Emotions

The Transition from the second paradigm of economic to its third paradigm represents an evolution and transformation from industry to the service jobs, in which knowledge, information, communication and emotions play a major role. The recent developments in the sociology have also served to this economic transition; so that, the importance of such professions, especially, to which emotions are central can be understood by the emergence of sociologists such as Hochschild, Turner, Collins, Camper and … . So far, the sociocultural origins of emotions have been paid no attention and they were often studied in the psychological fields. Now, sociology is to compensate for these lacks and its significant works has shown how emotions are constructed by culture in different communities. Hochschild the most prominent theorist in this field claims that, we not only learn to manage our emotions, but also use the different strategies of managements (deep acting and surface acting) for selling our feelings and are paid for doing them. So, emotional labor has an exchange value and is regulated by emotional rules. Therefore, the present paper intends to take a step toward the development of this field of sociology by introducing the emotional management and its key concepts being discussed.