Ranking of neighborhoods in Tehran metropolis in terms of level of enjoyment and quality of life using fuzzy TOPSIS

In recent years the business model has been attracted researchers' and practitioners' attention due to its impact on the success of every business. A collection of research in the field of art shows little attention to the selection and design of the art business model, and this issue can be considered as one of the reasons for not doing the right thing in the business of this area. This subject has been grounded to investigate business models to identify suitable methods for Iranian handicraft activities in the present study. Using mixed-method, after reviewing the literature related to the topic, the theoretical framework was identified. Then, in the quantitative section, using the Correlation method, we studied a set of methods used in the Laljin pottery business based on the Osterwalder model. We found that the Osterwalder model, does not cover handicraft business in several elements and there is a need for a different business model. In the qualitative section using grounded theory, based on the effectuation theory, we propose a new efficient business model, called "Fish Business Model". In this model, entrepreneurs are like fishes moving in the wavy sea, and using their real capabilities they build their business model. This model presents suitable managerial and executive methods of a business of production and supplying handicraft products as a coherent process and covers all international rules and regulations.