Investigating the relationship between perceived risk of cyber-terrorism threats and tourists' mental image of Iran's tourism destination
Article Type:
Research/Original Article (بدون رتبه معتبر)

The purpose of this study is to investigate the relationship between cyber-terrorism threats and the mental image of a tourist destination. The research method is descriptive-survey. The statistical population of this research consists of a group of tourists in cyberspace, which according to Cochran's formula with an unlimited assumption of 384 people was considered as a sample. The sampling method is simple random. The instrument used included a researcher-made questionnaire. In this study, in order to determine the reliability of the test, Cronbach's alpha method was used, which has a reliability of 0. 76. SPSS software was used to analyze the data and Pearson correlation coefficient and regression tests were used to test the hypotheses. Also, there is a significant difference between the perceived risk of various types of cyber-terrorism risks and the mental image of the tourist destination in Iran, with the highest predictive power related to cultural and social risks and the lowest predictive power related to physical destruction risks.

Journal of Heritage and Tourism, Volume:3 Issue: 9, 2021
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