The Role of Organizational DNA in Melli Bank Branches Performance by Considering the Mediating Role of Reputational Capital & the Ethical Atmosphere of the Organization

Nowadays, several factors are involved in the way organizations operate; therefore, identifying and using these factors plays a crucial role in the survival of organizations. The purpose of this research is to investigate the effect of reputational capital and ethical atmosphere of the organization on the relationship between organizational DNA and organizational performance.

The present research is an applied descriptive-correlation study. For this purpose, the required data from a sample of 320 employees of the Melli Bank Branches in Mashhad city were collected. Data gathering is applied via using standard questionnaires include Victor and Coleman’s ethical atmosphere, reputational capital of Fombrun & Van Rail, Organizational Performance of Hersey & Goldsmith, and made-researcher questionnaire organizational DNA. The validity of questionnaires based on content validity method and reliability of the questionnaires based on Cronbach's alpha method are assessed. Finally, a structural equation modeling is adopted to examine the relations between considered variables via using statistical analysis software, namely SMART PLS.

The results show that the size of the effect of organizational DNA on the performance of the organization at a significant level of 95%, is 626, which plays a significant role in the organization's performance, and prominent capital also mediates this relationship. Also, the organization's ethical climate modifies the relationship between organizational DNA and organizational performance in the branches of the National Bank.

Organizational DNA transfers part of its impact on the organization's performance through the mediating variable of fame capital. Therefore, by eliminating this variable from the conceptual model of the research, Organizational DNA's effect on the performance decreases significantly. Also, the existence of a strong ethical atmosphere in the organization has a significant effect on the performance of the National Bank branches at the Mashhad Metropolitan Area.