Identifying the affecting factors inthe development of sustainable tourism and presenting strategic model in the coastal areas of Ramsar

Coastal areas, due to having significant capabilities and attractions, must pass through sustainable tourism development in order to achieve successful tourism, so sustainable tourism development as a management strategy in coastal areas is of particular importance. In this study, in order to identify the effective factors in the development of sustainable tourism in the coastal region of Ramsar, a number of indicators were surveyed in the form of a questionnaire from 383 tourists. The results indicate that most tourists have identified environmental health status indicators and tourism services and facilities as the most important indicators in the area. In addition, a SWOT- ANP model was used for strategic planning and provide optimal strategies for achieving integrated and optimal management. As the results show that aggressive-competitive strategies (SO) with a score of 0.544 were selected as the best strategies, that these strategies should be considered by managers and planners in order to improve and develop conservation in the area. Also, in SO strategies, by relying on strengthening the strengths and opportunities, tourism development can be developed on an appropriate scale and in the capacity and potential of the area. In addition to the strategies presented in this study, increasing level of tourist culture by providing environmental education (development of various educational, sports, entertainment, etc.) can also help improve the protection and development of sustainable tourism in these areas