Review national media commercials from the perspective of Islamic Marketing

Nowadays Among the mass media, television has shown a considerable interest and power. The objective of this research is identifying and designing the islamic marketing indicators in advertisement circuit and checking adjustment accommodation of television commercial advertisements with islamic marketing indicator. In this research , the islamic marketing indicators were exploited by using islamic resources and accommodate to expert pool in islamic management and commerce curcuit and 23 indicators were confirmed by them.In the research, among the whole commercial broadcast in channels 1,2,3 and 5, 323 of them were selected as samples from 96/1/15 to 96/3/15. Those selected advertisements were conformed with the 23 final indicators and were criticised by content analysis method.The results represent that amongst the whole indicators only 5 cases of them were perfectly observed in advertisements and other 18 indicators were totally disregarded.Hence the nonconformity of islamic marketing indicators was observable in most advertisements broadcast.