Investigating and analyzing the situation of loyalty to tourism destinations in shiraz

Loyalty to the destination is one of the most important issues in tourism research. Tourism loyalty analysis is an important issue in tourism management.  The main purpose of this study is to investigate and analyze the loyalty of tourists in Shiraz. The present study is applied in terms of purpose and based on the nature and method, it is a descriptive survey. Information is the only way to know for sure. The statistical population of the study is tourists visiting Shiraz in 1398. The Cochran's formula was used to calculate the sample size, according to which the sample size was estimated to be 384 people, and a simple random method was used to distribute the questionnaire. The data are collected in a methodical and informative manner. The results showed that the level of loyalty of tourists in Shiraz, including combined loyalty with 19.10, behavioral loyalty with 6.70 and attitude loyalty with 12.40 is higher than average.