Effective factors on the promotion of tourism entrepreneurship in rural areas with emphasis on environmental protection (Case study: Villages of east Azerbaijan province)

It can be said that like other spontaneous human activities, entrepreneurship that leads to improving the quality of life and well-being is of great importance. Influential factors play a role in the development and promotion of entrepreneurship, while there are obstacles and challenges for entrepreneurs. The purpose of this study is to identify these factors and study the effective elements. This research is applied in terms of purpose and the results of research in other areas can be used and in terms of the method of work, it is descriptive-analytical. In this research, SPSS software has been used to extract the questionnaire data and a one-sample method has been used to test the hypotheses. The research indicates that there is a significant relationship between institutional and organizational factors, economic factors, managerial factors, social, environmental and cultural factors and the promotion of entrepreneurship in the studied villages.