Analysis of Key Drivers Affecting the Acceptance of Community-based Tourism in Rural Settlements with a Futuristic Approach (Case Study: Shirvan County)

Therefore, the aim of the present study is to identify and analyze the key factors and main drivers on the acceptance of community-based tourism in rural settlements of Shirvan county. The research method of this research is applied and based on its nature; it is descriptive-analytical. The information has been collected by documentary and field methods. The questionnaire for extracting key drivers affecting the formation of community-based tourism in rural settlements of Shirvan county has been prepared in the form of a micro-Mac questionnaire and has been distributed and completed among community members. 11 questionnaires were considered for rural experts and relevant organs. Micmac software was used to analyze the data and structurally analyze the effectiveness of each of the indicators affecting the formation of community-based tourism in rural areas. The results showed that due to the high score of direct and indirect impact, 16 factors were identified in 4 main groups of key drivers in the future of tourism development of rural settlements of Shirvan county, which factors:)2+) Indirect (961+), overall visitor satisfaction of tourist attractions and ranking according to the purpose of direct (2+) indirect visit (487+), diversity of investors in the tourism sector and increase of non-governmental investments in the direct village (1 +) Indirect (513+), suitable tourism climate, the existence of beautiful, amazing and unique landscapes and rich pastures and a variety of medicinal and edible plants, (1 +) indirect (297+) are the most important factors.