Designing a Process Business Pattern of Women's Fitness Clubs

Today, fierce competition between businesses in any industry shows the need to design appropriate business models, and the sports and fitness industry is no exception. The aim of this study was to design a process business pattern of women's fitness clubs. The research was exploratory and in terms of goal, it was a practical that was implemented with two qualitative strategies, meta-synthesis and thematic analysis. The statistical population of meta-synthesis was studies in the period 1990 to 2020. To thematic analysis, 11 sports business experts were selected for in-depth semi-structured interviews by snowball method. By analyzing the two-stage data, a large number of open codes were identified. Finally, 125 open codes, 54 sub-themes and 21 main themes appeared. The quality of the two-stage findings was confirmed by calculating the coding agreement coefficient. Emerging concepts were categorized in 7 scope including Product design; Pre-run; Definition of customers; Determining and supplying resources; Activation and implementation; Control and performance; and Technology support. Each scope referring to specific processes in the business pattern. In a linear logic, these processes are one behind the other, but in the above pattern, all processes are constantly reviewed over and over again so that the business can produce and offer its product in the best possible way. In general, the proposed process pattern is a dynamic model that has identified all the processes and conditions necessary for review, and understanding and implementing it can ensure the evolution of the business model of women's fitness clubs.