Explainthe Role of Transforming theProblem Components on Increasing Creativity in Architecture Deign Competitiveness

Knowledge has long been in the field of human knowledge. In the evolutionary history of science, many theories and hypotheses have always been proposed and proven.This category reflects the fundamentalchanges in the mannerof thinking in human knowledge. In the contemporary era, knowledge facesmore complex issues.Therefore, achieving growth and production in any field by using new methods based on looking to the future is one of the pillars of human knowledge.In the field of architectural design process studies, the growth and development of creativity, that is, how ideas arise and develop in the mind, is one of the topics. Creative results in the field of architecture can be the result of changing the problemcomponents according to the existing contradictions recognition in the field of architectural design process.Since the design process involves the emergence, evolution, metamorphosis of ideas, and the formation of concepts, oneof the topics inthe designprocess is the conceptual transformation.Conceptual traditionby changing the way of thinking, offers creative solutions to improve the way of knowing and solving the optimal problem.The role of conceptual traditionin the development of the architectural design process is by changing the components of the design problem. On the other hand, competitiveness is the basis for the growth and promotion of the field of architectural design.Therefore, achieving a meaningful relationship between conceptual traditionand competitiveness in architectural design, to increase creativity in the field of architectural design is research necessity.The research method has been done “deductive reasoning”and using “analytical-descriptive”measures, with a quantitative and qualitative approach.Field studieshas been carried outusing questionnaire. To validate the data measurement, standard evaluation tools and theories of the Delphi expert community have been cited.Preliminary data extractedfrom the first stage in eight architectural projects were evaluated through Delphi and related factors were extracted.Finally, using pls software and regression test based on the extracted data, the research hypotheses were proved.