Identifying factors derived from western culture in luxury lifestyle and investigating its impact on youth social relations in Guilan province

Western culture is widely used to refer to a work, social law, moral values, and beliefs to the west. Abstract or non-abstract phenomena and concepts rooted in Western culture, today, with the advent of communication and the ease of communication between civilizations and countries through the Internet and social networks, we are witnessing the rapid transfer of cultures between countries. Meanwhile, Third World countries, including Iran, are more likely to receive foreign cultures in their lifestyles because of their strong cultural dependence on developed countries. This is also true among young people, who make up a large part of the community, and may have a profound effect on their social relationships. In this paper, first, qualitative research method identified the factors affecting western culture in lifestyle and then by using correlation and regression methods, the effect of known factors on youth social relations in Guilan province was investigated. The statistical population of the study was the youth of Guilan province. The sample was categorized by sampling method and the province was divided into four parts: north, south, east and west. . The results indicated that factors derived from Western culture had a negative effect on youth social relationships such as clothing, education, social norms, and encouragement to acquire knowledge.