Designing a Success Model for Start-up Agricultural Businesses with an Interpretive Structural Modeling Approach

The importance of start-ups in the agricultural sector is clearer than ever. However, to achieve this, it is necessary to provide the right environment and conditions for start-ups. Therefore, the aim of this study was to design a success model for agricultural start-ups with an interpretive structural modeling approach.

The present study is applied based on the purpose and descriptive-correlation based on the method. In the first step, the elements that make up the success model of start-up agricultural businesses were extracted based on semi-structured interviews with 11 academic experts.

The output of this stage was to identify 52 variables in 9 dimensions (personal and managerial capabilities, human resources, environmental factors, marketing activities, financial issues, product/business development, customer satisfaction, strategy, networking and communication). Interpretive structural modeling was used for dimension leveling and Micmac 1 analysis was used for clustering. Interpretive structural results showed that the dimensions of success of start-up agricultural businesses are in four levels, which are based on success in the first dimension (individual and managerial capabilities, environmental factors and financial issues), in the second degree human resources, in the third degree marketing activities and in the fourth degree. Dimensions (product / business development, customer satisfaction, strategy, networking and communication), Also, after Mikmak analysis, human resources in the autonomous cluster, dimensions (marketing activities, customer satisfaction, networking and communications) in the dependent cluster, dimensions (strategy, product/business development) in the linked cluster and dimensions (individual and managerial capabilities, factors Environmental, financial issues) were placed in independent clusters.

Finally, the authorities are suggested to prepare a vision document for the agricultural sector in order for successful start-up agricultural businesses to succeed.