Rural tourism development planning based on sustainable ecotourism Case study of Kojoor area in Mazandaran province
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Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The existence of historical and cultural potentials and the existence of pristine ecotourism areas in rural areas provide a very favorable ground for the development of tourism in these areas. In Iran, due to the existence of large rural areas with numerous natural and historical-cultural attractions, tourism can be used as a solution for the development and revitalization of these areas. One of these areas has potential in the field of rural tourism and ecotourism, Kojoor area in Mazandaran province. The present study intends to provide appropriate planning for the development of rural tourism based on sustainable ecotourism by examining and recognizing the existing economic, social, environmental and physical fields as well as the current situation of tourism in this area. The statistical population in this study included villagers, tourists, officials and specialists and the method of data collection was both library and field. In this study, using the SWOT model, a list of strengths, weaknesses, opportunities and threats was identified. Then, in order to eliminate or reduce weaknesses and threats, and strengthen and improve strengths and opportunities, based on the strategic planning process, vision statement and goals were determined, and then appropriate strategies and policies were developed to achieve the set goals. Finally, action plans at both macro and micro levels for the development of rural tourism in the Kojoor area based on sustainable ecotourism have been proposed. Findings show that Kojoor area has a special potential for the development of rural tourism and ecotourism and with proper planning can be recognized as a model tourism area in the future. To achieve this goal, it is necessary to use the participation of the local community, the support of officials and organizations related to rural tourism in the area, improve environmental and physical facilities, as well as private sector investment.
Language:
Persian
Published:
Journal of tourism and development, Volume:10 Issue: 4, 2022
Pages:
89 to 111
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