Urban Tourism Marketing Development Assessment (Case Study: Sanandaj City)

The overall purpose of this study is to evaluate urban tourism marketing, which in two categories, evaluates the types of efficient advertising media and provides solutions for the development of tourism in Sanandaj. The research method in this research is a combination of descriptive methods. - It is analytical and profound. The method of data collection is survey-library. The statistical population used in this study consists of incoming tourists from seven tourist areas to Sanandaj and experts from different tourism sectors. Using the Cochran's formula, the sample size was selected from the total tourist attractions of several regions as a research sample and their questionnaires were randomly distributed and collected among them. In order to obtain the validity and validity of the data, the method of reviewing and reviewing the participants' opinions was used and to analyze the data, spss and excel software was used. The results obtained from Friedman's hypothesis and the similarity model show the ideal fuzzy option. All of the indicators related to encouraging tourists to travel have been significant: film and television programming (average 3.95), CD, brochure and photo (average 2), Internet information (average 2.95), newspaper publishing And promotions of journals (averaged 2.93), textbooks (averaged 1.5), seminars and conferences (averaged 1) B. Respondents to travel to Sanandaj have been influential.