Impact of Cost Stickiness on Firms Value Creation with emphasis on moderating role of CEO Power in firms listed on the Tehran Stock Exchange

The aim of this study is to investigate the effect of Cost Stickiness on Firms Value Creation with emphasis on moderating role of CEO Power in firms listed on the Tehran Stock Exchange. For this purpose for hypotheses are developed and data on the 108 companies in Tehran Stock Exchange for the period of 1389 to 1396 were analyzed. This regression model using panel data with fixed effects approach and Random effects approach, reviews and tests. The results showed that the concentration Cost Stickiness has significant negative impact Firms Value Creation. Also the results showed that the concentration CEO Power has significant negative impact Cost Stickiness and significant positive impact Firms Value Creation. Moreover, the results showed that the concentration of CEO Power has significant positive impact the relationship between Cost Stickiness and Firms Value Creation.