The Effect of Structured Knowledge on the Performance of an Organization

In today’s world, agility is cousidered as a vital factor influencing organizationalperformance due to business inconsistency and various organizational potentials. On theone hand, the organization has recently realized the high importance of customers to theorganization that can have substantial impacts on the organizations using their knowledgeand behavior. The purpose of this study was to investigate the mediating role of structuredknowledge on organizational performance regarding organizational agility and customerknowledge management. The impact of three factors, including knowledge acquirement,knowledge conversion, and knowledge application, on organizational performance regardingthe role of customer knowledge and agility were taken into account.

This is a practical study using descriptive data collection in a survey research mode.The structural-equations method was also the analysis method used in the current study. Thestatistical population of this research included the entire personnel of Faghihi Hospital inShiraz, Iran. The research data were collected through standard questionnaires, including 25questions, distributed among 248 personnel considering the Morgan Table, and the collecteddata was analyzed using PLS.

According to the findings, the procedure of knowledge acquirement did not have asignificant impact on organizational performance. Furthermore, structured knowledge hada significant impact on positive customers’ knowledge and awareness amongst the variousstructured knowledge components. Moreover, the knowledge application process had asignificant and positive impact on the customers’ knowledge management in the organization.

This study contributes to the literature by being the first to investigatethe mediating role of structured knowledge on organizational performance regardingorganizational agility and customer knowledge management.