The foundation of Association of Certified Public Accountants and privatization in the audit market led to the failure of Audit Office monopoly and increased competition in the audit market. Therefore, the concept of marketing and competitiveness became the subject of interest in auditing profession. This research is an applied in terms of research purpose, exploratory in terms of nature and Mix Method(qualitative and quantitative) research in terms of approach. In-depth interviews were used for developing the scale of marketing activities; to this end, the researcher made telephone interviews with 28 certified public accountants (CPA) in two turns. The statistical population includes private sector auditors. Using a simple random sampling, a questionnaire distributed among 289 auditors working in Tehran.. The results showed that Iranian auditors` attitude is positive regarding marketing activities. A significant difference is found between auditors` attitude to marketing activities and age concerning professional experience. Auditors` attitude to marketing activities, however, is not found to have a difference concerning career position and gender.
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.