The effect of self-control and financial knowledge on financial satisfaction of investors of Tehran Stock Exchange with the mediating role of financial Behavior

The main purpose of this study is to investigate the effect of self-control and financial knowledge on financial satisfaction mediated by financial behavior among investors in the Tehran Stock Exchange. This research is one of the types of quantitative and applied studies. In this study, sampling was done by Convenience method with Cochran's formula from the target population. Also, the data were collected through a questionnaire with Likert scale and from the opinions of investors of Tehran Stock Exchange. The face and content validity of the questionnaires were confirmed by experts and its reliability was confirmed by Cronbach's alpha coefficient. Finally, the collected data and the analysis of the relationships between the variables were analyzed by structural equation modeling and SPSS and SmartPLS software. Software output shows that self-control and financial knowledge directly affect the financial behavior of investors. Also, financial behavior has a positive effect on financial satisfaction. The important result of this study was that the role of financial behavioral mediator between independent and dependent variables was significant. The results of this study show that the existence of a desirable level of self-control and financial knowledge among investors can strengthen their rational financial behavior and ultimately, provide financial satisfaction to investors.