The effect of promoting the components of a happy city in the development of tourism in the city of Yazd

The main purpose of this article is to identify the factors affecting the development of tourism and happiness in Yazd. The approach of this research is based on qualitative methodology. Data collection was done through in-depth interviews and their analysis was based on content analysis. The statistical population of this study consists of 15 professors of Yazd University (specialists), 15 mayors and municipal staff (urban managers), 12 experts, tours and tourism services (tourism managers). A total of 42 people were selected by purposive sampling. The content of the interviews was extracted during three coding steps, which indicates the existence of two complementary trends simultaneously: On the one hand, the conditions and characteristics of the destination cause the development of tourism, on the other hand, the development of tourism is directly related to happiness, which itself depends on the context and environment, so it can be said that there is a cycle between them.