Developing an Advertising Location-Based Service in Urban Area Based on Location-Awareness and Desirability Criteria

In recent years, the use of smart mobile devices due to easy access, portability and also simpler user interface, compared to desktop computers has been met with unparalleled acceptance by Iranian users, managers and sellers of goods. That's why application development for smart devices in the internet businesses has become essential. The aim of this study is to find a solution based on location awareness to provide smart targeted advertising and services to users.

This study provides a model that first handles and categorizes information from some service centers and quickly exchanges data between smart media (such as mobile, tablet) and data centers based upon online map services (Google Maps). Second, based on the components of location-based services (LBS), in order to provide effective advertising to users, the components of selecting the service center and advertising and navigation of the user to it were put on the agenda based on loose coupling strategy.

In order to have the features of recommendation, three criteria of desirability, namely the introduction of the final option based on the shortest route in the transportation network, or based on user scores or based on scores allocated by the relevant service unit class were considered.  Finally, the "Location Finder" application was implemented under the Android operating system using the new technologies of the mobile and web-based spatial information system through the proposed model.

The results of the questionnaire were statistically analyzed using the frequency of the respondents and significantly showed the users' satisfaction with the program, with 55 percent rating it as a great choice for quality, and its compliance with the set goals so that it could fill part of the gap caused by the advertising software.