Presenting a Model for Explaining the Effective Factors on the Tourist Intention to Revisit Tourism Destination and Recommend it to others (Case Study: Holy City of Qom)

Nowadays, tourism destination markeing professionals and managers have to seek a kind of attachment and blondness in the tourists toward tourism destinations by which tourism destination satisfaction and loyalty can be increased. considering the experiences which tourist have in their travel is important. The reason is that such a factor lead to tourism destination revisit intention and its recommendation to others. Unfortunately, past studies have focused on this issue rarely. This is why the present study aims to present a model for explain the effective factors on the tourism destination revisit intention and its recommendation to others. In the model, tourist involvement, tourist experience quality, and tourism destination satisfaction have been considered as the effective factors on the tourism destination revisit intention and its recommendation to others. The statistical population of this study includes inbound tourists who traveled to the holy city of Ghom in the second season of 2016. A sample of 200 tourists was selected randomly. The research data, which were collected by using a questionnaire, were analyzed through path analysis in the Lisrel. The findings showed that tourist involvement, tourist experience quality, and tourism destination satisfaction affect tourism destination revisit intention and its recommendation to others significantly.