Analysis of Urban Management Strategies with Emphasis on Green Architecture (Case Study: Rasht)

Green architectural planning is one of the new trends and approaches in architecture and is considered an important issue for planning. Green architecture and the development of residential green space with the protection and expansion of natural and artificial habitats in cities to soften the environment. From this perspective, in the present study, in order to achieve a vision and provide long-term goals, strategic planning of urban green architecture has been done. In this method, measures were taken within the possibilities of internal and external constraints to improve the methods and improve the efficiency of activities. Such an approach has not been used in the field of urban architecture management so far and this study is an attempt to provide appropriate management measures for green architecture development activities in Rasht based on the relevant methodology. The present research is an applied research with a descriptive-analytical nature and in terms of implementation is a survey type; SPSS software and QSPM SWOT model were used for data analysis. According to the obtained results, the weaknesses with a weight coefficient of 1.303, the strengths with a weight coefficient of 1.885, the opportunities with a score of 145.2 and the threats 1.17 indicate the high level of strength and the existence of suitable opportunities to improve the current state of architecture. Green is the green architecture of the city, so the strategies of Rasht are close to the offensive strategy, and officials should try to use the opportunities to improve and eliminate weaknesses.