Analysis the effectiveness of green economy’s indicators in urban transportation strategy (case study: Sari city)

Today, the transportation and traffic as socio-political as a socio-political phenomenon, it plays an important role in the quality and socio-economic structure of a society. The purpose of this study is Measuring the effectiveness of transportation planning with global green economy indicators. Type of this research is descriptive-analytic study. And collect data from field studies and library use. Also for analysis multi-criteria decision-making models (DEMATEL) is used. The findings show that among the main criteria for research, development of non-motorized transport with the highest weight factor and direct impact in first place with (36/81) points, the cost of accidents with a score (33/37) in second place and eventually travel demand management with a score (36/81) in third with and these factors are the most important factors in the development of sustainable transport in the city of Sari.The SWOT model has been used to identify the strengths, weaknesses, threats and opportunities for sustainable transportation in Sari. The final strategy for the development of sustainable transportation in Sari is an aggressive strategy. Finally, with the Qspm matrix, the prioritization of strategies for sustainable transportation planning was determined.