Comparison of the Effectiveness of Text-Video Content and Audio-Video Content in E-Learning of Gharz Al-Hasna Bank Staff

The present study was conducted to evaluate the effectiveness of text-video and audio-video content among the staff of Resalat Bank. The target population includes 135 staff members, based on Morgan sampling method, 100 people were randomly selected. This research has been done in a descriptive-survey manner. A researcher-made questionnaire was used to collect the required data (considering that the goal is level one of Kirk Patrick's 4-level model), the validity and reliability of which are also confirmed. n order to measure the validity, the questionnaire questions were distributed among 20 subject matter experts and its validity was confirmed. The statistical test results in SPSS software for Cronbach's alpha test for text-video content are 0.85 and Cronbach's alpha for audio-visual content is 0.89, which confirms the reliability. The questionnaire consisted of 22 questions, of which 11 questions were asked about text-visual content and 11 questions about audio-visual content. According to Meyer's principle of concurrence, the questionnaires were submitted immediately after the content was submitted. The results obtained included the effectiveness of both levels of content; The results also confirm that the audio-visual content was more effective than the text-visual content