The effects of green marketing drivers on the Performance of sport facilities with the mediating role of social responsibility

The purpose of this study was The effect of green marketing drivers on the performance of sport facilities in Tehran universities with social responsibility mediation. A descriptive-correlational design was employed on this study, following an applied approach. Two standard questionnaires of social responsibility and business performance and one researcher-made questionnaires of green marketing were used for this study. The validity of the questionnaire was confirmed by 10 experts. The reliability coefficients of the questionnaires are business performance (0.76), green marketing (0.78), social responsibility (0.89). The statistical population under study included the head and staff of the physical education department of universities in Tehran. According to the research approach, sampling was stratified and included 4 people. Spss 25 and Amous 24 were used for statistical analysis. The results showed that legal obligations have a significant positive effect on the performance of sports facilities in Tehran public universities (B = 0.353, Sig = 0.001, t = 3.787). Green advertising has a significant positive effect on the performance of sports venues (B = 0.138, Sig = 0.015, t = 2.503) but social responsibility has not played a mediating role in the relationship between green marketing and the performance and sustainable development of places. The research results showed that, it can be stated that more attention is given by the officials and staff of the Universities of Physical Education to the legal responsibilities in their field of work, as well as the promotion of programs and services electronically, as opposed to paper advertising no adverse effects on the environment it improves the performance of college sport facilities.