Identification and Design of the Rural Tourism Entrepreneurship Ecosystem Model

The purpose of this study is to identify and design a tourism ecosystem pattern in Khalkhal city. The present research is based on the purpose of application and in terms of method and nature of the mixed type. The statistical population of the research includes 15 local experts working in the field of entrepreneurship and tourism. ISM and MicMac software were used to analyze the information. The results showed that each element has a different position in the two methods, depending on the type of communication with other elements that are direct, indirect and potential. Nevertheless, the design results of the final model showed that the two elements of governance and leadership, physical infrastructure, and attractions are the underlying elements of the ecosystem. In contrast to the elements of quality of life, terrestrial factors, human resources, and financial infrastructure are the predominant elements of tourism ecosystems in the region.