Identification, Prioritization, and Analysis of Stakeholders of Vanak Tourism Area Based on the Cooperation-threat Dual Potential and SAW Method

Identifying and analyzing tourism stakeholders and formulating effective strategies is one of the most important subjects in the success of tourism programs. The focus of this article is on identifying and analyzing the stakeholders of tourism in the Vanak region. In this regard, the Freeman model has been used to identify the stakeholders. For this purpose, a questionnaire was distributed among 20 experts in the region and after collecting and analyzing the collected data, a list of stakeholders (by types) and the salient expectations of each group were provided. Based on the cooperation-threat dual potential stakeholders were placed in the positioning matrix based on which one of the four strategies was proposed. To prioritize the stakeholders in each of the four areas, index A has been used as a weighted sum of the three criteria of power, legitimacy, and urgency. In this regard, the multi-criteria SAW method based on seven steps has been used.