The Significational and Figurative Area of the Images of Literary Theory and Criticism Books’ ‎Cover

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Research/Original Article (دارای رتبه معتبر)
Abstract:

According to semiotic approaches, we live in a world of different sign systems. In this world, communication is primarily the task of "language" but is not limited to verbal methods and can include non-verbal methods. Images as social and cultural phenomena are among the sign systems that non-verbally communicate between human beings. In fact, with the prevalence of visual productions in modern times, part of the task of communication between humans has been assigned to images. The cover image of books is part of a system of visual cues that sometimes need to be examined in order to understand their secondary meanings through a process called "critique": "Criticism means the search for signs in their secondary meaning: pastime or Activity within the signs or about them ”(Culler, 2011: 10).

Language:
Persian
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Pages:
13 to 30
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