Identify and categorize the mentality of startup managers to digital entrepreneurship using Q methodology

 Digital entrepreneurship is a new approach to starting a business today. Identifying and understanding entrepreneurial opportunities to start a business is the responsibility of entrepreneurs or startup managers.The purpose of this study is to identify and categorize the mentality of startup managers to digital entrepreneurship. The philosophical framework of this research is a kind of interpretive-positivist paradigm and in terms of orientation is in the category of applied research. Q methodology has been used to identify the mentality. According to the interviews with experts and the use of retest and obtaining a coefficient of 0.86, the validity and reliability of the test can be considered acceptable and high. There are three different mindsets about the factors affecting digital entrepreneurship that represent the categorization of the mindsets of entrepreneurs and startup managers. These mindsets in order of importance are: Digital Entrepreneurship Platforms - Digital Entrepreneurship Innovation - Digital Entrepreneurship Marketing.