Health Literacy on TV Channel (Salamat) Before and After the Corona Pandemic

This study was conducted to extract the behavioral pattern represented from TV to increase the health literacy of the audience. The purpose of the research is applied with descriptive - explanation nature that has been done by mixed method and stratified random sampling in two qualitative and quantitative stages. In the qualitative stage, three comprehensive themes were extracted from the basic and organizing themes by inductive reasoning: changing the viewers' behavior and lifestyle, disease prevention, and audience empowerment. Also, in response to the second question about what changes have been made in the content of the channel programs after Corona, a slight difference was observed by comparing the programs in two time periods. By comparing physical health themes with the views of WHO experts, the shortcomings of the programs were identified: neglecting strengthening active citizenship and recognizing the rights of individuals as patients, failure to inform and orient people as a consumer of products, and failure to access to health care providers to improve health. In the quantitative stage, Friedman T-dependent test was used to test the research hypotheses. In this way, among the various dimensions of health, the physical dimension takes precedence. There was no significant difference between physical health programs in the two time periods used.